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Signature

What began as a simple page redesign for a literary blog soon evolved into a complete rebrand.

Capretti

A new brand identity for a children’s furniture company.

Merry Go Round

A start-to-finish rebrand for a very popular children’s store that had been using the same visual identity from the mid 1960s.

Accelerate

Brand identity for a Penguin Random House innovation group.

Lucky 8s

This client was opening his first restaurant. The theme was Asian kitsch as an ode to classic Chinese take-out restaurants.

The Studio New York

A new acting conservatory that wanted the look and feel of a longstanding institution but while seeming fresh, new and independent.

Keith Hines Fitness

A fitness trainer wanted some branding and collateral that he could use for marketing and a future website.

Thomas Ohrstrom

From time-to-time I like to do pro-bono work for artists who need some design help but can't really afford it.

© Matt McCarty 2016-2018